Free PDF Essentials Of Health Care Marketing, by Eric N. Berkowitz
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Essentials Of Health Care Marketing, by Eric N. Berkowitz
Free PDF Essentials Of Health Care Marketing, by Eric N. Berkowitz
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The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Essentials of Health Care Marketing, Third Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market. The text is a complete curriculum of marketing management tools and techniques and is ideal for graduate courses, though advanced undergraduates can readily grasp the level of presentation. Key features: � Filled with examples from a wide array of health care providers, health systems, HMOs, physician-hospital organizations, and more. � Covers fundamental topics such as market research, strategy, and the strategic marketing process. � Chapters include learning objectives, key terms, and chapter problems for discussion. � Accompanied by downloadable Instructor’s Manual and PowerPoint slides to facilitate course instruction.
- Sales Rank: #72364 in Books
- Brand: Brand: Jones Bartlett Learning
- Published on: 2010-09-24
- Ingredients: Example Ingredients
- Original language: English
- Number of items: 1
- Dimensions: 8.75" h x 7.00" w x 1.25" l, 1.80 pounds
- Binding: Paperback
- 516 pages
- Used Book in Good Condition
Most helpful customer reviews
8 of 9 people found the following review helpful.
Excellent marketing book
By Heathdom
Easy to read, thorough marketing book with a focus on the healthcare industry. The book was assigned reading for one of my MBA courses and it has given me tons of great marketing ideas for my practice. Highly recommended.
3 of 3 people found the following review helpful.
Good book with long chapters
By Sunny
This is a very good book for introduction reading. However,all chapters are extremely long (more than 40 pages each); and the writing is not very interested and attractive, so gets dry reading along.
5 of 7 people found the following review helpful.
Essentials of Health Care Marketing
By Ultraman
I received this book 4-5 days prior to the delivery schedule. Content is very good and useful. I plan to apply ideas I've got from reading this text book to my lecture that I have to give to my students. It provides many interesting topics regarding health care marketing. Some ideas could be adopted for private hospital management.
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