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The ALL NEW 2016 Edition of the Wall Street Journal Bestseller Non-Obvious
Featuring 15 new trends and a detailed update of all 2015 trends!
How does the dramatic decline of golf explain the boom in sales of music on vinyl?
What can the world's most exclusive restaurants teacah you about the future of consumption?
What cultural trend unites a transgender six year old, a Somali supermodel, and a Canadian prime minister?
The answers to these questions may not be all that obvious. And that s exactly the point.
For the past 5 years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of non-obvious trends by asking the questions that most trend predictors miss. It s why his insights on future trends and the art of curating trends have been utilized by dozens of the biggest brands and organizations in the world like Intel, Under Armour and the World Bank.
In this all-new sixth edition, discover what more than half a million others already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world. Non-Obvious is filled with entertaining insights like what the world's most exclusive restaurants can teach you about the future of consumption or how experiments at the most advanced elementary schools on earth are changing marketing.
Other trends featured in the report include:
- Strategic Downgrading - Why a rise in connected devices is leading some consumers to prefer and seek out older inferior versions of products and services.
- Automated Adulthood - How a wider range of services is helping emerging adults to ease their way into independence and grow up slowly - or sometimes not at all.
- Virtual Empathy - How a rise in virtual reality experiences will lead to greater human and corporate empathy due to the immersive ability to see the world through foreign and unfamiliar eyes.
In total, the Non-Obvious 2016 Edition features 15 all-new trends for 2016 across 5 categories including Culture & Consumer Behavior, Marketing & Social Media, Media & Education, Technology & Design plus Economics & Entrepreneurship. The book also takes a deeper look at the 15 predicted trends from the original publication in 2015 - offering detailed updates and new insights for each of those previous trends as well.
As with the original version, this new edition of Non-Obvious also delves into the curation process the author has used for years to build his Trend Reports and takes readers behind the scenes of trend curation (much to the delight of past readers who have been asking about this for years), and show them the methodology they can use to predict the future for themselves.
Finally, Non-Obvious takes a brutally honest look back at more than 60 previous trend predictions from 2011 to 2015, providing an honest assessment of what came true, what was a dud, and why it matters - including detailed reviews and insights for 15 trends from 2015 and a NEW bonus Q&A interview with the author.
Isaac Asimov once wrote that he was not a speed reader, but he was a speed understander. If you want to improve your business or your career by seeing those things that others miss, and becoming a speed understander for yourself, this book can help you get there.
- Sales Rank: #273881 in eBooks
- Published on: 2016-01-25
- Released on: 2016-01-25
- Format: Kindle eBook
Review
"Sharp, articulate, and immediately useful."
- DANIEL H. PINK Author of To Sell Is Human and Drive
"Insightful blend of visual thinking and business strategy."
- SUNNI BROWN Author of Gamestorming and The Doodle Revolution
"A blueprint for making trend identification a key component of your business strategy."
- JOEY COLEMAN Chief Experience Composer at Design Symphony
"Rohit shows us how and where to find the future ..."
- SALLY HOGSHEAD NY Times Best Selling Author
"If you believe in a lifetime of learning, read this book."
- JONATHAN BECHER Chief Marketing Officer at SAP
"One of those rare books that delivers ... a great read!"
- CHARLES DUHIGG Author of The Power Of Habit
"A goldmine of ideas and trends."
- GUY KAWASAKI Chief Evangelist of Canva and Author of The Art of the Start, 2.0
"Insightful, thought provoking and illuminating!"
- SHIV SINGH SVP Global Head of Digital Transformation at VISA
"Generous, insightful and actionable."
- BERNADETTE JIWA Bestselling Author, Blogger & Speaker
"It gets better every year!"
- RYAN HOLIDAY Author of Trust Me I'm Lying and Growth Hacker Marketing
--Praise for Non-Obvious
About the Author
Rohit Bhargava is a trend curator, founder of the Influential Marketing Group, and an expert in helping brands and leaders be more influential. He is the author of five best selling books on topics as wide ranging as the future of healthcare, building a brand with personality, and why leaders never eat cauliflower. Rohit has advised hundreds of global brands and is a Professor of Marketing at Georgetown University. A two-time TEDx speaker, Rohit has been invited to keynote events in 27 countries and is regularly quoted in media outlets including The New York Times, Harvard Business Review, and NPR.
Most helpful customer reviews
1 of 1 people found the following review helpful.
A must-have for any modern marketer!
By rickjames8
I first became aware of Rohit and his ideas while listening to a Podcast he was featured on. Everything he said in that interview just resounded with me. So much so that as soon as I finished listening, I ordered the 2015 edition of Non-obvious and read it straight through. I loved the way the book examined trends and clues - I found myself stopping frequently to think about the way he examined each topic, and then tried to apply that logic to trends which affect my own industry and came up with some pretty interesting ideas.
I wasn't sure how much I was going to get out of the 2016 Edition, but I thought I'd give it a try. Think of this new edition like the second season of that TV series you were really addicted to. You get to hear about what happened to all your favorite characters (the 2015 trends) and get engrossed in new plot lines (the 2016 trends). It's well worth the update - just as enjoyable to read as the first.
1 of 1 people found the following review helpful.
and this edition for 2016 is just as good! In Non-Obvious
By Jesse Tevelow
I read the previous edition last year, and this edition for 2016 is just as good! In Non-Obvious, Rohit artfully takes us through his method of identifying trends. But he doesn't stop there. He also shows us how to apply them to our businesses, and our lives.
Anyone who masters the art of trend-spotting has an edge over the uninformed masses. I like this book because it's universally useful in that sense.
You're either taking advantage of trends, or you're not. Stop taking the obvious path forward. Find the non-obvious approach instead. By capitalizing on trends that most people overlook, you'll beat your competition, reach your goals more quickly, and achieve expectation-shattering results. I'll undoubtedly be referring back to the principles of Non-Obvious for years to come. Highly recommended!
1 of 1 people found the following review helpful.
Rohit keeps on delivering, and I can't stop reading!
By Gautam Gulati
Rohit's ability to see what others do not is an art form he has mastered over and over again. And through his Non-Obvious series, he is now sharing his art for the world to mimic for their personal benefit. As a founder of a small media company that delivers new innovation focused perspectives, his trend series has continuously sparked new ideas for me that I cannot obtain elsewhere. It's priceless. I make it habit each year to pick up a copy of his latest edition.
Side note: If you want real time ideas, I suggest signing up for his blog as well, which often times builds upon his annual non-obvious trends and even shares how to best put them into action.
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